Seto-City 95th Seto Pottery Festival
Date: Sep 12,2026(Sat)、Sep 13(Sun)
One of the biggest pottery and ceramics events in Japan
Over 200 pottery and ceramics merchants line the Seto River in one of Japan's largest bargain earthenware markets. An array of different pieces—from vessels for everyday use to works of art—are set out, bringing in tens of thousands of customers from every corner of Japan each year.
Works with the beautiful contrast of blue and white thanks to traditional Seto dyed and fired pieces are on display and available for purchase along with demonstrations at the Ao no Hiroba Square.
The evening of the September festival's first day showcases fireworks, which is a rarity in Japan as August the typical time for fireworks. Approximately 1,000 blast into the sky for an amazing addition to the endless line of lit-up shops.
OTHER SPOTS IN THE SURROUNDING AREA
Seto-City
- Pottery Shops Along the Seto River (Chuo-dori Shopping District)
- Expect enticing buys along this shopping district on streets lining both sides of the Seto...
Seto-City
- Seto-Gura Museum
- One thousand years of pottery, stoneware and ceramics history and culture is celebrated at...
Seto-City
- STUDIO 894
- Seto is one of the Six Ancient Kilns of Japan and one of the world's few kiln communities ...
Seto-City
- Maneki-Neko Museum
- The Maneki-Neko Museum boasts Japan's largest collection of <span style="font-style:italic...
Seto-City
- Novelty Children's Creation Center / Novelty Museum
- The Novelty Children's Creation Center is a facility where you can observe and experience ...
Seto-City
- Kamagaki no Komichi Street
- The "<span style="font-style:italic;">kamagaki</span>", or "pottery wall" as it is referre...
Seto-City
- Seto Shinano Rest Stop
- The city of Seto is known far and wide for its Setoware pottery and ceramics industry boas...
Owariasahi-City
- Aichi Prefecture Forest Park
- Aichi Prefecture Forest Park is divided into a General Park and a paid Botanical Garden. T...
Seto-City
- Aichi Kaisho Forest Center
- This facility serves as a base for activities to preserve and utilize Kaisho Forest as wel...
Seto-City
- Aichi Prefectural Ceramic Museum
- The city of Seto is one of Japan's leading kiln location beloved by fans for its beautiful...
Event info
| Date | Sat, Sep 12–Sun, Sep 13, 2026 |
|---|---|
| Location | Area around Owari Seto Station on the Meitetsu Seto Line and around the city of Seto |
| Location | 〒489-0811 12-1 Yamawaki-cho, Seto-shi, Aichi (Owari Seto Station) |
| Price | Free of charge Note: • Differs by event. |
| Parking | Available, though limited. Use public transportation if possible. |
| Restrooms | Available |
| Inquiries | 0561-85-2730 (Seto Marutto Museum and Tourist Association) |
Note: This page may not be current due to update time differences between site databases.
Should accuracy be critical, please verify this information using a direct source, whenever possible.
LINKS
DIRECTIONS
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- By public transportation
- Just a brief walk from Owari Seto Station on the Meitetsu Seto Line (board from Sakaemachi Station in Sakae, in turn reachable from Nagoya Station using the Higashiyama Subway Line bound for Sakae and Fujigaoka).
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- By car
- • Approx. 10 min. northwest from Seto-Akazu Interchange on the Tokai Loop Expressway via Route 33.
• Approx. 15 min. southwest from Seto-Shinano Interchange on the Tokai Loop Expressway via Route 248.
• Approx. 15 min. north from Yakusa Interchange on Sanage Green Road (Route 6) via Route 155 (accessible via Nisshin Junction on the Tomei Expressway via Nagoya-Seto Expressway).
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